Our client wanted a site that made it easy for her "Baddies" to learn new things about health and fitness, sign up for virtual events, and buy merchandise. We focused more on a landing page feel that highlights everything easily for women who don't have alot of time due to the restraints of their daily lives. The client has recently signed up for SEO support, so we have begun analytics and adjustments for keywords. Fitness is a difficult industry to rank in so we are staying consistent with content while also being very aggressive with community building and email marketing. The client has jumped 4 points in authority score since September and thanks to some backlinks that we acquired and increased web traffic 150%.